Our Reputation & Focus
Our credibility and integrity mean everything.
We have a lot to say and do. Our industry creates jobs and careers, it supports local economies and communities. Our products and services add to property values, contribute to the environment, and enhance peoples’ health and well-being.
We take the long view – long-term business sustainability is as important as near-term profit.
We choose our battles – we focus on issues that are highly important and relevant to horticulture businesses, and on which our association has the capacity to make a difference.
We collaborate and cooperate with like-minded interests beyond our own industry to advance our goals.
We focus on policy, not politics. We seek policies that advance our industry, not necessarily the standing or fortunes of any political party.
We seek the common good. The success of the business sectors in our industry is intertwined, and we seek policies that advance the horticulture industry as a whole. When we say “horticulture,” plants are our common thread. This means trees, shrubs, edibles, and plants of all types that start and grow in nurseries and greenhouses and are used in exterior and interior landscapes, habitat restorations, orchards and farms, and home gardens.