Who Attends Cultivate?

Anyone and everyone who works with, lives with, or loves plant. Retailers, producers, installers, suppliers—basically all professionals throughout the supply chain—attend Cultivate every year, looking for the latest and greatest products and services.
Let's look at the specifics:
WHO is attending (the demographics)
  • 46% have between 2 and 10 years of industry experience
  • 34% are owners, CEOs, or senior level managers
  • 29% are in search of new vendors
  • 27% of attendees will be here for the first time
WHAT they're purchasing (and when)
  • 58% looked at products/services with the intent of purchasing in the next 6 months
  • 25% purchased products while at the event
  • 56% are the ultimate decision makers when it comes to purchasing
WHY they're attending (the top-ranked reasons)
  • 61% are seeking new products
  • 56% want to stay up-to-date on new plant introductions
  • 42% come to network with vendors, customers, colleagues
  • 38% attend educational sessions
WHERE they're coming from
  • Attendees come from all 50 states and 22 countries
  • 80% of locally owned garden retail business are located East of the Mississippi and can access Columbus easily
  • Several states (Ohio, Michigan, Indiana, and New York) with high-ranking horticulture production and sales are located within an easy drive of Columbus


I AM A...